This is my 2nd draft of my digi pak. I originally used all screen shots from my music video to try and create synergy throughout each product. However, it didn't look visually appealing and conventionally that is not what artists do.
1. I needed to try and make my front cover visually appealing, as that is the first thing my target audience would see and it would determine whether or not they would buy the product. So I researched some front covers within my genre to see what they looked like:
Upon looking at these front covers for rock albums there are some very clear conventions. For example; none of the album covers have a conventional image of the band or the artist on. The Stooges cover has Iggy Pop on it, but not a conventional image, it is very artistic and made to look cartoon. I also noticed that many of them were very colourful or had a unique pattern on the album making it iconic. So, in my didi pak I decided to incorporate both.
For my front cover, I drew the helter skelter, to make the album look different to a pop album, and added the 3D lines to create a psychedelic effect, to portray the rock genre and add the psychedelic genre, to attract a wider audience.
2. For my 2 CD's I decided to go with simple black CD's with the initials of the band on. I did this as I then used a screen shot from my video for behind the CD's so that my target audience can explicitly see that my products match:
I then needed it to look like the digi pak was all based around the same product so I added a psychedelic look to it:
I believe by having the CD's black and the background lighter it creates better overall effect as it all looks like the same product and fits with the rock/psychedelic theme.
This image will be placed on the right inside of my digi pak. This image is from the Hull Christmas lights switch on as the fireworks went up. I believe this was a good image as it shows the strobe lights and the fireworks in the air, with the added 3D effect I believe that it works well with the rest of my digi pak and also because it is blurred and colourful it can be up to an audience to take what message they get from the image.
The whole image is hand drawn from the band name to the helter skelter. Below is the process of creating my front cover and choosing which 3D effect looked the best.
- The first two images are the font style of my band name and how the 3D effect looked like on it's own. I thought it looked good on its own with the 3D effect but it would look better on a black background.
- The other 4 images are different , they show the process of the different levels of colour I have used and how many attempts I did, to finally get the correct colour evenness.
The two images below are my progress and process of creating my full front cover:
It shows how:
- I made the background black
- Made the contrast between the black and the multi colours stronger
- Made the font colours brighter and richer on the band name compared to the colours on the background of the image.
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