2ND DRAFT OF DIGI PAK

My second draft is basically an improvement from my audience feedback and an improvement on trying to make my product look overall similar.

Below is audience feedback for my second draft, I asked my target audience questions to see what they like and dislike and what they would improve about my digi pak.

I believe this is crucial as throughout creating my digipak I can always refer back to what they would like to see on my digi pak and perhaps what they don't think is needed or needs to be improved.

I tried to do this by:

- adding more of the 3D effect to; the left inside, the right inside and the back cover.

-I also added a black background onto my front cover to help the colour of Shot Gun Shacks stand out.

- for the back cover I added a still from my music video, and added the conventions of a back cover;

legalities

barcode

record label

song list

-for the left inside I took a photo of my two actors, so that the target audience will see the similarities within the products.

-for the right inside I blurred the image

Within creating my digi pak, I wanted some more audience feedback. I put my 2nd draft on Facebook to get some feedback from a potential target audience. I asked on Facebook as it allows my product to be analysed by people perhaps with a knowledge on digi pak's and people without a knowledge. So, I can get a full and widespread view on my digi pak.

    After improving my first draft I asked an target audience member who is very knowledgeable on creating Digi pak's and music adverts and music videos:

I then printed my digipak out to see what it would look like as a physical copy. This is key as I can see if it works well together as a product and if everything is visible and readable on the digi pak.